Tuesday, October 8, 2013

Proto Logo


My final logo for Proto. I could not use the font I wanted, Chalkduster, because it had far too many holes, so transforming the "T" was frustrating and looked bad. I thought this new font looked appropriate because the top of the "T" looked like a timeline. I stretched the "T" and rearranged the others letter to fit under it. I cleaned up the evolving man image quite a bit, then turned it into a silhouette. Then I applied a pattern overlay and lightened both images to look a bit chalky.
This is the logo applied to the title screen. It's a little large, but looks decent in the background light.

1 comment:

  1. great research and effort into building your final logo. it works well with its surroundings. you should adjust its animation so it doesnt cover the panther. if you arent happy with the transformed T, then continue playing with it. Try turning the top part into a winding branch or path to make it feel more organic then it also implies that the path of evolution is always messy, difficult and not straight-forward.

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